Business justification
demonstrates the reasons for undertaking a project. It answers the question
“Why is this project needed?” Business justification drives all decision making
related to a project. So, it is important to assess the viability and
achievability of a project not only before committing to significant
expenditures or investment at initial stages of the project but also to verify
the business justification for continuance throughout the project’s lifecycle.
A project should be terminated if it is found to be unviable; the decision
should be escalated to the relevant stakeholders and to senior management. The
business justification for a project must be assessed at the beginning of the
project, at pre-defined intervals throughout the project, and at any time when
major issues or risks that threaten the project viability arise. Business
justification for a project is typically analyzed and confirmed by the Product
Owner. It is documented and presented in the form of a project Business Case
prior to Initiate phase.
Once documented, the Product
Owner should create a Project Vision Statement and obtain approval of the
Project Vision Statement from the key decision-makers in the organization. Once
the decision makers approve the Project Vision Statement, it is then baselined
and forms the business justification. The business justification is validated
throughout project execution, typically at predefined intervals or milestones,
such as during portfolio, program, and Prioritized Product Backlog Review
Meetings and when major issues and risks that threaten project viability are
identified. The Product Owner confirms the achievement of organizational
benefits throughout the project, as well as upon completion of the User Stories
in the Prioritized Product Backlog.
The factors that influence a
project’s business justification are: project reasoning, business needs,
project benefits, opportunity costs, major risks, project timescales and
project costs.
Here is a video on a project’s
business justification: http://www.scrumstudy.com/watch.asp?vid=593
Let us now look at each of these
factors. Project reasoning includes all factors which necessitate the
project, whether positive or negative, chosen or not. For example, inadequate
capacity to meet existing and forecasted demand, decrease in customer
satisfaction, low profit, legal requirement, etc. Business needs are those business outcomes that the project
is expected to fulfill, as documented in the Project Vision Statement. For
example, automation of processes, enhanced efficiency of staff, etc.
Project benefits include all measurable improvements in a
product, service, or result which could be provided through successful
completion of a project. For example, increase in revenue by 5%, reduction in
operational costs by 10%, etc. Opportunity cost covers the next best business option or
project that was discarded in favor of the current project.